InUse & Noventum teams up to foster the development of new service business models for the machinery industry

With an annual forecasted growth of 35% by 2025*, Equipment As A Service is undoubtedly becoming a strategic imperative for manufacturing companies and especially for equipment manufacturers.

However, engaging in this transformation is highly challenging and requires to efficiently combine new technologies, specific competencies as well as a new outcome based service business model.

In order to help equipment manufacturers in this journey, InUse, provider of Industrial IoT software solutions for factories and OEMs, partners with Noventum, a management consulting firm focused on digital service transformation of global manufacturing and industrial companies.

The combination of these two expertises will ensure equipment manufacturers consider and accelerate all the dimensions of this transformation: from corporate vision definition, service business model design, new processes and organizational definition, to technology choices and implementation on the field.

“If there is no doubt anymore that digital technologies and especially IoT are key accelerators of the manufacturing industry transformation, we observe how difficult it can be for equipment manufacturers to leverage them effectively. Succeeding in this transformation requires a holistic approach combining business and technology and that’s exactly the value that our partnership with Noventum intends to achieve” according to Laurent Couillard, InUse CEO & founder.


“We believe we can help manufacturers to offer new business models like predictive services or Equipment As A Service to monetize the potential for profitable growth and to shorten their time to value with our approach in partnership with InUse.” said Hilbrand Rustema, Founder & Managing Director, at Noventum Service Management Consultants.


* IoT Analytics, 2020